Thursday, April 26, 2012

A Moral Tirade: Problems in Bangladesh

The aftermath of the December 14, 2010 factory fire. Photo courtesy of AP.

Hello World!

So as some of you may know, while I spend my days as an intern for Brynn Capella, my nights are filled with homework and graduate school.  One of my most recent assignments sparked some office conversation, because I had to write a piece on garment factory labor over in Bangladesh.

You might remember the factory fire from about a year and a half ago--it was one of the worst factory fires in years, and it resulted in the deaths of 29 workers.  The fire stemmed from an electrical shortage, but it just brought to light the even bigger problem of poor working conditions and low wages.  Brands like Tommy Hilfiger, H&M, Gap, and Kohl's all produced items there, and yet none of these companies did much to help remedy the problem.

That all changed after ABC News did an expose on the 2010 Bangladesh fire, and as a result most of these companies have now pledged to try and make a difference.  Our question to you though, is why were they even producing there in the first place?  They obviously didn't care about labor conditions, because even after the fire catastrophe, none of these brands did anything significant to try and change the situation.  They boast these ethical labor practices on their websites, and yet there's no evidence to support their high-minded claims.

That is just another reason why we feel so passionate about our "Made in the US" label.  Brynn goes to visit her contractors in person, and while their cost of production may be higher, at least their workers are treated fairly.  These Bangladesh workers are gated in to make sure they don't leave their machines, and their monthly wage is a measly $45--the same amount US workers were getting paid in the EARLY 1900's.

Bangladesh may be one of the cheapest places to produce garments, but it is only because sad and tragic conditions have allowed for these price points.  So to end my tirade, I would beg you to re-consider purchasing from those overseas producers; you don't always know what you're paying for, and it's just not worth the moral dilemma.

Much love,


Wednesday, April 25, 2012

Wildflower Power

Us girls are super pleased to welcome the Wildflower Collection! After countless hours and weeks with Brynn, we all have a chance to relax now. Brynn launched her latest addition to her hard working collection. As weeks went by, us interns have been working extra hard on making the Wildflowers shine! I had fun making sure the bags arrive to perfection. As a Social Media intern, it was my job to creatively give these beautiful bags an identity for themselves. From actually helping pick out name ideas, assisted at photo shoots to picking out each individual straps and putting them in plastic bags for protection. My hard work has paid off. Proud of what we all set out to accomplish, the new line looks great and aesthetically beautiful! My favorite color/bag has to be the Calypso Orchid Lauren, a super great chic bag that fits my style and is perfect for my liking. Be sure to find your perfect bag and see the fruits of our labor, Wildflower Power!

Friday, April 20, 2012

Florodora Trunk Show

As all of our handwork pays off, we are holding our annual trunk show at Florodora today and so far having great success! In the previous preparations we made flyers and are getting the people to come check out the jazz at Florodora!The day stared off with Brynn, Katie, and I setting up the table and had a few buys where currently there now so come check what all the fuss is about!

Monday, April 16, 2012

Look Out! Exciting Things are Coming at You!

When you think things have settled down, watch out! Something exciting is going to happen. In our case, I am overflowing with the excitement of trunk shows for spring. 

Like all of the tulips I am seeing shoot up in the streets of Chicago, I am constantly marking down another trunk show on our calendar in the office.  It’s like the slowness of winter was shaken awake by the epidemic of spring fever.

My time at Brynn Capella Inc. is unfortunately and quickly coming to close, but I am leaving with a bang.  Starting this month, I will be a part of most of these events we are doing:

April 20th –     Trunk Show at Florodora boutique
April 26th –     Trunk Show at Fixture boutique
May 19th –      Trunk Show at Spare Parts
June 2nd –       Trunk Show at Cerato boutique

I love seeing all of the wonderful people I have met through Brynn, so I hope to see all of you at these events before I leave!