Tuesday, July 10, 2012

Meet Nicole!

Hi, my name is Nicole, and I am honored to be taking on both the PR and marketing positions here at Brynn Capella. I recently inherited the duties from the late great PR assistant Allison Mack, and I am super excited to be part of the team! Allison did a wonderful job, and I hope to continue her efforts and carry out a successful semester while I'm here.

Me with my fav bag, the Heather
I have learned a ton in the short time I've been here so far, and all of it has been truly valuable experience and education. I have to say that had my confidence shaken in the beginning, as I wasn't sure what to expect and had to get my handle on things, but Brynn has been awesome. She has shown me the ropes so to speak, and has also given me a lot of explanation and insight into her marketing and business expertise. To put it shortly, she has not just given me the 'what', but also the 'why' and 'how'.

Since then I have been working a great deal on press outreach, publicity efforts, press releases and other PR strategies. My favorite so far has to be the newsletters. Cutting my teeth with Photoshop (which I hated, but now love), and getting to design layouts as well as pitching their subject content.

I have always loved creativity and design since a very young age, and have owned a sewing machine for as long as I can remember. I used to make my own clothing and accessories in middle and high school. I was a creative little thing with a passion for design and expression, but little concern for technical aspects. Unfortunately that fact never changed, and while in school at Columbia College Chicago, I decided to switch my major from Fashion Design to Fashion Business with a concentration in Advertising Design and Marketing.

Being at Brynn Capella gives me the best of both of these worlds, as I can see the creative and design processes, how they carry into the business side as well. I am lucky to have been given a great reign of responsibilities that allow me to implement my creative thinking and passion for design with my marketing and business skills. I still have a great deal to learn, and am looking forward to the next few months!

Till we meet again...


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