Wednesday, August 10, 2011

Lights, Camera, Strike a Pose!

Hey everyone!

Although our recent photo shoot was finalized last minute, the shots turned out great! (Thanks to Rod our wonderful photographer)

Everyone thinks a photo shoot is easy, but I am here to tell you it can be a little overwhelming and a bit crazy!

But I am proud to say, we definitely got some great shots of our Summer "Hey Sailor" Collection (finally!) and even though it's August, we also got some for our Fall "Lexington" Collection (available online shortly!)






All of the interns (Samantha, Emily and I) were there to help make the day run smoothly and of course shop for the outfits!  After trying to get all the office work done for the day, we headed out around 1pm to shop at various stores and pick out items that we think look great with the collection.  I think we did a great job!




Carla has been modeling Brynn's bags since the beginning and is the same size as Brynn, so we already ransacked Brynn's closet for some of her outfits. Rod had hired a model named Madison, so we mainly shopped for her and prayed that it all would fit perfectly.  It did! We were a bit jealous...

We took our suitcases and Ikea bags (they work great for lugging around our samples btw) and headed to Lincoln Park near the marina for our beachy, 70's bohemian, nautical feel images. In true model form, Madison had no problem switching outfits and making every shot work. Her wavy hair looked great with an over-sized floppy hat, big shades, maxi dress and Lauren crossbody.  We got tons of the shots with Madison, before Carla arrived, and we think she makes a nice addition to our everyday-girl models.

Carla's dark hair and dark complexion look ah-mazing with both our summer hues and our neutral fall color palette.  So we wanted to take advantage of Carla's beautiful skin tone, so we took a few more summer shots.

It was a fun day and it really gave me a chance to practice my styling abilities. When one outfit was being photographed the next one had to be prepared and ready, so I had to think fast about what would work together and what wouldn't.  From the shoes, the clothes, the jewelry and the bag, it all had to look great.

We were a little nervous about the fall shots because it was a beautiful bright summer day. But Rod was able to work his magic and make Fall come to life.

Although our Fall collection is equestrian inspired, we were able to stay in the same area but focused more on the grass, trees and nature in general. At one point, we even had an unwanted guest...a squirrel that kept trying to see what was in our suitcases! It made all the girls a little squirrley (pun intended), but Rod chased him away so we could get these great shots!

Our Lauren (left pic: shown in Champagne) is our biggest seller, so it also comes in 5 other colors...Saddle, Moss Creek, Winchester, Wyoming Yellow and of course Black Beauty. We think these colors are perfect for fall and year-round! 


But one of my new favorites is Brynn's re-design of her Samantha bag. She incorporated the double handle and size of the original with a smaller Lauren type body and crossbody strap...so far it's been a big seller with boutiques and we can't wait to see everyone's reactions!

These are just a few of my favorite shots...and a quick peak of what's to come! Until next time...

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