Behind the Scenes: Taste and Trend Event

Hello everyone! It's Elizabeth here to tell you all about the classy and fun event we participated in last night. The Taste and Trend event was held at the W Hotel on Lakeshore and was hosted by our friends at Left of Trend. Brynn and I packed up the red suitcase with the bags we wanted to showcase and headed over to set up. Once we got there, Jason and Jim from LOT were so helpful and we got everything unpacked pretty quick. Before we were even done getting organized we sold a Cher wristlet! The customer kept saying "I have to have this!" We agreed : )
Once we were all set up we were able to make friends with our neighbors BucketFeet and Whether Bags. We'll be next to BucketFeet at the Daley Plaza Sidewalk Sale next week so it was awesome to meet them and the Whether Bags were amazing! Eco-friendly and so cute. All of the designers, including our company, were offering a 30% discount on all products. There were also free drinks at the bar (according to Brynn they were ah-mazing!) and appetizers from the Wave restaurant in the hotel (we got seconds).
Overall the event went really well. We got a lot of interest in the bags and met great people. There were two women we talked to who both bought bags, and they were able to tell us about some boutiques that they thought we would work perfectly in. Of course, I am always on the lookout for boutiques for Brynn's bags so I had my pen and paper ready. It was great to get some input and advice from a customer. It really shows how much women love Brynn's bags and how much they can connect with Brynn and the company. We also sold one of our new Zee Satchels which we were very excited about! We love that people are wearing them out in the city and gaining interest. We adore the bag and firmly believe that everyone else should too ; ).
The event got me pumped for the Daley Plaza Sidewalk Sale event happening next week on the 19th and 20th from 9-3PM. I can't wait to meet more of our awesome customers and promote Brynn's beautiful bags.
Until next time...

These Espadrilles Rock!

Looking for the perfect summer shoes to wear with the perfect summer bag? We ran across these fabulous Tory Burch's red, white and blue stripped espadrilles and had to share this great find with you.

How cute would these look with your favorite pair of skinny jeans or white capris... add a summery blouse and of course a french pedicure to complete the look.  Or simply pair with a solid or even printed summer dress for a perfect care-free look.

You can buy these at Nordstrom, maybe Nordstrom Rack (shhh), and myteresa.com but they're going fast. Tory Burch also has a similar style espadrille in a blue and white stripe style, which can be found at shopstyle.com and myteresa.com.

To complete the cutest summer ensemble, any handbag in our "Hey Sailor" Collection would go oh so well with these shoes, especially our new Zee bag.   The added good news is the entire collection is now 30% off from tomorrow until the 4th of July...hello! Get your list started today!

P.S. Be on the lookout for new markdowns on other bags as well!

Behind the Scenes: Boutique Research

Hey everyone! This is Elizabeth, Brynn's new Merchandising Assistant. I'm originally from Flint, MI but I'm spending the summer in Chicago for the internship and loving every minute of it.  I've only been working with Brynn for about a month, and I have already learned so much.

One of the many jobs that I have as a Merchandising Assistant is finding new boutiques throughout the US that Brynn's product would fit well in. Although we love shipping all over the country via our relationship with eBags.com, we are excited about getting into the thousands of boutiques across the country. So I look very carefully for the ones that would be best. 

We value our products highly, and we want to make sure that they are in the right place. When researching boutiques, I use a variety of different resources such as Yelp, MetroMix and our very own Chicago Fashion Resource.

Sometimes I look for specific types of boutiques such as gift, accessory, or shoes or I'll just do a general search for women's boutiques. The type of store that works well for our company is the gift boutique, because women are in the store buying items for their children or gifts for friends, and then they come across a great bag for themselves.

We are in a gift boutique here in Chicago called Fixture, and we sell very well there. Patti, the owner, has become a great friend and we love doing trunk shows there. Spare Parts in Lakeview started carrying the line last Fall and simply loves it! Vanessa couldn't believe she hasn't been carrying the line longer.

Cerato on Southport is a great location and garners lots of publicity for us, which of course we greatly appreciate!  It's an apparel boutique that carries several other Chicago Designers, such as Lara Miller, Kate Boggiano and Kristin Hassan.

We were excited to add Arm Candy in Santa Monica, CA to our list last year and Boutique 610 in Arizona (boutique pic shown above) has been with us since 2009.

Finding boutiques online can take hours because there are just so many of them, but it is a crucial process. Once I have a list of stores, I call them to obtain their buyer information and to tell them a little bit about the company. I then email the buyer with the line sheets and a more detailed description of Brynn Capella, Inc.

Once we get some interest and if it's possible, we visit the buyer in person with some of our products. We pack everything up in our trusty big red suitcase and roll it all around the city. It's always so much fun to see the buyer's reactions to the bags and their process for choosing it for their store. They are always very impressed with the design, the functionality, and of course the leather.

For the future of our company, we are looking to get our products into more cities across the country.

We are currently looking at where most of our sales are coming from because we would love to offer a boutique location to where our customers are. For our Fall Lexington Collection, we feel that Brooklyn, NY and San Francisco, CA would be perfect, but we definitely aren't limited to those locations. We just recently got back into Hazel in Chicago. Our products used to be in the store in 2008, and now they just ordered some of the new summer "Hey Sailor" collection! We're so glad to have another boutique to add to our list. Want to help us find our next favorite store?

We love to hear from our customers...
SO...
Where do you think our bags would fit best? Are there any amazing boutiques near you that we should know about? Post a comment with the boutiques you have in mind and we'll be sure to check them out ASAP.

So excited to hear your ideas! Until next time...
Elizabeth

Holiday 2011 beginnings

I'm Emily, the summer design intern. I'm excited to take you behind the scenes on design related projects all summer long...from picking out fabrics and leathers to deciding on styles and sizes!

Holiday is my first collection to assist with, from ordering leather swatches to deciding on final styles to researching handbag chains. For the collection, we've selected to use a kelly green, bronze, and antique blue leather. After spending a semester abroad learning about handbag design and making my very first one, I was REALLY excited to be a part of a new "style" addition to the collection, called the "Sophie" Crossbody. I assisted Brynn with the design of "Sophie," configuring sizing, appropriate fabrics and researching the perfect chain. Going through the design process for Holiday from the beginning to starting the sample process has been such a great learning experience for me. Seeing how everything comes together to form a lovely collection of harmonizing leathers and fabrics to styles is amazing.

I will keep you posted with more as the holiday collection comes to life!

Now onto Spring...OMG!

Cast Your Vote Now!

Happy St. Patrick's Day !

Whether your searching for your pot of gold today or just savoring the one day a year where it is perfectly acceptable to wear head to toe green... Everyone at Brynn Capella wishes you a Happy St. Patrick's Day!

Splurge on some green accessories today, and may the luck of the Irish be with you!

The Moment We all Have Been Waiting For....

...The One of a Kind Show and Sale!!

Set up for OOKS was in full effect Tuesday and Wednesday. We all worked very hard the past couple months to make this show a success. The goal this year was to have the booth stand out and have our customers be in a shopper friendly environment. Our rockstar wall pretty much-- ROCKS! Brynn has accumulated tons of plaques, rewarding her hard work and dedication during her time spent in the music industry. We hung those as well as pictures of musicians she met along the way. You will find the entire rockstar collection in this area.

Finally the accent wall color was chosen and it turned out great! It really compliments all fall collection handbags and brings warmth to the booth. A surprise for the guys out there has been added to the collection-- key chains. Now men and women can shop Brynn Capella! All key chains are made with 100% Italian leather offered in a variety of colors.

And for everyone with a sweet tooth out there stop by for a tasty treat!

Here's a few photos of set up & video end result!