Showing posts with label Florodora. Show all posts
Showing posts with label Florodora. Show all posts

Wednesday, May 2, 2012

Plan.Shop.Post.Click!


Our Marketing lady, Blue, may have gone into some details on our fabulous photo shoot from Sunday, but I am going to reveal the truth.  The dirty details. What really goes on in planning a photo shoot before we hit the set.

I’ve done a couple photo shoots in the past for creative assignments, but I have never been a part of a Brynn Capella shoot…it was definitely an entertaining but crazy ride.

First, I collaborated with the amazing Allison (our PR intern) to research trends of the 70’s as well as determining what approach we should take to suggest that era without duplicating it in a cheesy way.  After we formed our concept board, we set off to the best part- SHOPPING. 

Brynn put a lovely dent in her credit card limit at Nordstrom and Anthropologie, but we got some great pieces for our models including high-waisted pants, loose tops, and other menswear-inspired outfits.  Paired with the array of Brynn’s fall bags, and we were looking forward to some “shagalicious” photos.

Oh, but the ride was not over for me yet.  Because Brynn and I are type-A people on caffeine, we decided to make sheets of all of the outfits, with all of the bags, with all of the pose suggestions in neat little packets…and yes, that did take me FOREVER to complete because my boss always likes to make last minute adjustments to ensure perfection.  Love you Brynn ; )

On the day of the shoot, all of this hard work definitely paid off.  It was definitely the smoothest running shoot for Brynn so far, and I couldn’t help but smile at the final product that I helped create.

Friday, April 20, 2012

Florodora Trunk Show


As all of our handwork pays off, we are holding our annual trunk show at Florodora today and so far having great success! In the previous preparations we made flyers and are getting the people to come check out the jazz at Florodora!The day stared off with Brynn, Katie, and I setting up the table and had a few buys where currently there now so come check what all the fuss is about!

Monday, April 16, 2012

Look Out! Exciting Things are Coming at You!

When you think things have settled down, watch out! Something exciting is going to happen. In our case, I am overflowing with the excitement of trunk shows for spring. 

Like all of the tulips I am seeing shoot up in the streets of Chicago, I am constantly marking down another trunk show on our calendar in the office.  It’s like the slowness of winter was shaken awake by the epidemic of spring fever.

My time at Brynn Capella Inc. is unfortunately and quickly coming to close, but I am leaving with a bang.  Starting this month, I will be a part of most of these events we are doing:

April 20th –     Trunk Show at Florodora boutique
April 26th –     Trunk Show at Fixture boutique
May 19th –      Trunk Show at Spare Parts
June 2nd –       Trunk Show at Cerato boutique

I love seeing all of the wonderful people I have met through Brynn, so I hope to see all of you at these events before I leave!